Book Authors– Our team will create press material about the author and book and pitch to media specializing in children’s, parenting, family, and education interest, plus other topics relevant to the project and author’s background. We also provide publicity support for events or signings an author has scheduled. Media coverage may include book listings/mentions/excerpts/reviews, feature stories and articles, trend pieces, author profiles, broadcast interviews, blog mentions, and byline and expert commentary opportunities. We can also plan and implement a more complete marketing plan that includes website and blog design along with social media.
Baby and Children’s Products/Services – Introducing new products for kids and moms to the world is our specialization. From the moment your business idea originates, we create a unified message about the product to generate buzz, build excitement, and convince others to believe in it as much as we do. From established children and maternity brands to entrepreneurs, RLJ group helps our clients in this industry partner with consumers and the media alike. Our strategy is to implement various tactics that help brands connect with moms from all demographics, integrating brands into top-tier publications as well as connecting them to popular mommy groups or blogs, and social networks.
Mature Consumers/Baby Boomers – As experts in targeting and motivating mature consumers (40+), we understand what makes the more affluent members of the Baby Boomer generation leap into action. By helping you make people fall in love with what you’re selling, we can help your business grow. The RLJ group specializes in services to senior living communities and related services and products for the mature market, including health care, assistive devices such as hearing aids, financial products and more.
Small Business Coaching – Small business owners face their own set of challenges and opportunities – and we offer a coaching program tailored specifically to meet your needs. Small business coaching is about creating motivation and success in your business, and as a natural extension, your whole life. Our team’s small business coach helps you to move forward: clarifying your goals, creating a strategy for completing those goals, and having a support framework in place to lead you towards a successful life. It’s about achieving more, in less time.
ice isn’t enough. We help our clients get noticed.